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Technically you can use the same video file for both platforms, but strategically it might not be the best approach. How people engage with these two platforms are vastly different.
YouTube is widely used as a search engine. People explore with curiosity, typically searching for an answer. Facebook is much different. Facebook users mindlessly scroll through their feed, not really looking for anything special. For this approach, you are trying to stop “the finger swipe”, you want to be disruptive. You have to catch their attention quickly, so the beginning 3-5 seconds of your video has to be very engaging.
Formats are also different between the two. Facebook is usually viewed on a phone, so a portrait (9:16), vertical (2:3 & 4:5), or square (1:1) format works well as it maximizes the area on the screen. YouTube video format is typically landscape (16:9).
Your original goals will decide which works best for your project. You might post the same video on both platforms, but just delivered in two different formats.
One or many? This depends on what you want to achieve. If increasing SEO results are important on your list of goals, then ten pennies are worth more than a dime. (Then yes, many short videos are worth more than one long one).
Instructional videos and seminar events might be organized in groups or categories. Banners, commercials, product videos, recruiting videos, company profiles, documentaries and music videos are usually longer singular video files. In-store or trade show promotional videos are made up of many different video segments all stringed together played in one continuous loop. You might have multiple videos on your website, depending on where they are relevant.
Your goals will help guide you to which works best for your project.
This is probably the most asked question, so don’t fret, you’re not alone!
Start at the end and work backwards. What are your end goals? What are you trying to achieve?
Increasing website traffic, expanding the base of followers, generating clicks, growing online purchases, developing more audience engagement, or simply teaching an important skill all requires distinctive approaches and different delivery options.
Understanding and identifying opportunities for intentional messaging will help create relevant content and establish a plan of delivery.
Choosing the right hosting platform(s) depends on the goals you have established and strategy you have decided on.
YouTube, Vimeo, Facebook and Instagram are the four most popular sites.
YouTube will help with SEO, while Vimeo is great for websites (no ads and greater control of how/where your video is used).
Facebook and Instagram prefer videos to be natively uploaded, (you don’t want to post a YouTube or Vimeo video on social media platforms. They want their users to stay on their platform.)
Look at https://Kinsta.com/ blog/video-hosting/#2-dailymotion for the best top ten hosting solutions to consider in 2021, (Free and paid).
We work closely with several preferred vendors when it comes to creating new websites.
We have a great team of programmers, artists, graphic designers, copywriters and animators.
Depending on your needs, we have solutions.
No, we don’t do weddings or live stream events.
We are closer to an advertising agency than a videography/photography service.
While we have more than enough equipment in-house, weddings and live streaming are not in our wheelhouse.
A cost of a video production will vary depending on complexity.
A video is much like a big jigsaw puzzle- the more pieces, the more effort it takes to put it together. A three piece puzzle will cost less than a 3,ooo piece puzzle.
Think of putting a cost to each piece of the puzzle… what would it take to create each element (or piece).
Careful planning will help keep costs down. (Much like being prepared with a grocery list before you enter a grocery store.)
Video production companies come in many shape and sizes. While it is important to have a sufficient sized “tool box” for any given job, sometimes the larger companies’ price themselves out of the mid-range niche just by being overly capable with their extensive amount of overhead.
Many of the larger established companies are impoverished with outsized amounts of overhead. Mortgage/rent for large studios with ridiculously expensive video, sound and lighting equipment all have to be added to their cost of overhead. These companies are equipped for large scale Hollywood level productions and have a tough time competing with “the small guys”.
On the other side of the spectrum, the most affordable option is the local videographer with a single camera setup. They work well for the simple jobs like capturing events such as weddings, birthday parties, etc.
At Bevelacqua Media, we feel there’s a niche right in the middle between simple and complex.
We pride ourselves to be nimble, resourceful and innovative. It is how we can provide small to medium sized businesses affordable high-quality video marketing and video production. Our well-rounded tool box reflects the niche we serve. We are not a big Hollywood production company (and never want to be). We are a very well equipped, very capable, highly experienced video marketing company.